Brewing Prosperity: The Journey of Tribal Tea Co., a Ho-Chunk Inc. Subsidiary
by Rachel Walters
In the heartland of Nebraska, where the traditions of the Winnebago Tribe resonate through time, a unique venture has emerged – Tribal Tea Co. More than just a purveyor of exquisite teas, Tribal Tea is a testament to the vision and resilience of the Winnebago Tribe, operating under the umbrella of Ho-Chunk Inc., the tribe’s economic development arm.
Embracing Tradition and Healing
Tribal Tea Co. is more than just a tea company; it’s a celebration of Native American heritage. The Winnebago Tribe’s deep-rooted connection to the natural world and its healing properties is embodied in every hand-packed tea. The tradition of making and drinking tea for both its health benefits and delightful taste has been passed down through generations, creating a bridge between the ancient wisdom of the Native American community and the modern world.
The journey of Tribal Tea traces its roots back to 2013 when Ho-Chunk, Inc. envisioned a new wave of economic prosperity for the Winnebago people. SweetGrass Trading Company, an online marketplace for Native-made goods, marked the initial step into diverse industries. As the company evolved, Tribal Tea found its place on the SweetGrass platform, eventually outgrowing its surroundings. Recognizing its unique value and success, the decision was made to give Tribal Tea its website and identity.
Tea as a Gateway to Harmony and Wellness
Tribal Tea emphasizes the significance of tea not only as a beverage but as an embodiment of harmony, connecting the human body, heart, and mind with the world and with each other. In a fast-paced world dominated by technology and the hustle and bustle of daily life, Tribal Tea strives to create beautiful moments, both physically and mentally, encouraging individuals to slow down and appreciate the simplicity of life.
Beyond the art of crafting teas, Tribal Tea Co. is committed to supporting the physical and mental well-being of the Native American community. With each purchase, a portion of the profits is donated to organizations dedicated to the prosperity of the community. The mission is clear – to help everyone reconnect with their roots, cherish the present moment, and foster a sense of togetherness.
Ho-Chunk Inc.: Paving the Way for Prosperity:
Behind the scenes, Tribal Tea is nurtured by Ho-Chunk Inc., a pivotal entity founded in 1994 to create economic opportunities and alleviate the historical struggles of the Winnebago Tribe. From the early days of establishing a casino to the realization that diversification in business was key, Ho-Chunk, Inc. has been the driving force behind the economic transformation of the Winnebago Reservation.
Tribal Tea Co., a subsidiary of Ho-Chunk Inc., isn’t just a tea company; it’s a story of resilience, heritage, and prosperity. From the humble beginnings rooted in tradition to the thriving enterprise supporting the Winnebago Tribe, Tribal Tea stands as a testament to the transformative power of entrepreneurship. Through a cup of tea, Tribal Tea Co. invites everyone to savor the moment, reconnect with their roots, and contribute to a community’s well-being.